Microsoft Inc. the company which has the monopoly in the computer operating system market, what may be the continuous competitive challenge for it…???
The company has increased its business by entering in the search engine, gaming applications, mobile operating system and mobile markets. The company has the monopoly in the computer operating system market but it has the threat to be toppled by other competitive companies like Google and Apple.
Recently Apple has beaten Microsoft in market capitalization as world’s second most valued company. Microsoft still lags behind Google in search engine market. Microsoft introduced its PC operating system with new versions but it still lags in the security. Its launch of Windows Vista did not meet the expectations. In the PC operating system Apple’s Macintosh provide a good security as it is hardware implemented. The search Engine guru Google is also planning to launch its operating system in the PC market.
Microsoft launched its Windows operating system for mobile. But after the launch of Google’s Android and Apple’s iOS, the Windows mobile operating system is loosing its race. Recently Microsoft launched Kin One and Kin Two mobile which lost its shine because these mobiles were only oriented towards the social networking applications and other applications which are normally provided in the smartphones were missing. Microsoft scraps its European launch of Kin mobiles. It strongly feels the heat of competition by Google and Apple. The launch of Apple’s iPhone -4GS and Google’s Nexus One has created a great challenge for Microsoft to be in the mobile market.
Microsoft is getting a great competition from two leaders Google and Apple.
In the field of IT sector, the competition is burgeoning. The global IT sector players are jostling to grab the 1st spot in the competitive ambience of the technology. The two top players in the IT sector Apple and Google are in the front to feel this competition and to lead in the IT sector.
Whenever we see or hear the word ‘i’ in the technology field the first company which comes to our mind is Apple. After the inception of smartphones, Apple has come as the most emerging company to be threat to other smartphone companies by introducing its iPhone in the market. What does the mean of ‘i’ in each and every product of Apple: it stands for “individuality”. The Apple is trying to give the users to feel the individuality. On the other hand, Google being the forerunner of the mobile market introduced its Android mobile operating system and now is grabbing the market very fast. Android is getting rave reviews in the market. Recently, Google has launched its ‘Nexus One’ smartphone to grab the mobile market.
The two companies not even neck to neck in the mobile industry, they are also the biggest competitors of each other in the market capture of their browsers. Safari which is the internet browser of Apple has the 8.88% market share in the US while the Chrome, internet browser of Google, has tipped as the third fastest browser in the world and grabbed the 8.97% of the market.
The two companies are the fast growing leaders in the present IT scenario.
Both the companies are putting their efforts in different fields to grab the market share by luring the customers.
The future of this fast computer era is the mobile communication. The world is approaching towards mobile generation. The excessive use of mobile applications in different fields makes it to lure more and more people. For example the use of mobile applications in railways, banks, payments of taxes, bills and any inquiries related to any field has surged the number of mobile users. The efficient and effective use of mobile applications has provided a succor to enhance the business aspects of an organization by undergirding B2B, B2G, B2C, C2C applications and providing a new vision to E-commerce.
But what is the cardinal point which makes a mobile to work? It is its Operating System which provides it to manage different functions of a mobile. It may be memory management, file management etc. Android is an operating system developed in November 2007 when Google, under the Open Handset Alliance, released Android. With the development of Android Google made available a host of development tools and tutorials, help files, software development kit (SDK) and much more.
Nowadays, millions of users are using its applications through different mobile sets, PDAs etc
Microsoft Inc. the company which has the monopoly in the computer operating system market, what may be the continuous competitive challenge for it…???
