Microsoft Inc. the company which has the monopoly in the computer operating system market, what may be the continuous competitive challenge for it…???
The company has increased its business by entering in the search engine, gaming applications, mobile operating system and mobile markets. The company has the monopoly in the computer operating system market but it has the threat to be toppled by other competitive companies like Google and Apple.
Recently Apple has beaten Microsoft in market capitalization as world’s second most valued company. Microsoft still lags behind Google in search engine market. Microsoft introduced its PC operating system with new versions but it still lags in the security. Its launch of Windows Vista did not meet the expectations. In the PC operating system Apple’s Macintosh provide a good security as it is hardware implemented. The search Engine guru Google is also planning to launch its operating system in the PC market.
Microsoft launched its Windows operating system for mobile. But after the launch of Google’s Android and Apple’s iOS, the Windows mobile operating system is loosing its race. Recently Microsoft launched Kin One and Kin Two mobile which lost its shine because these mobiles were only oriented towards the social networking applications and other applications which are normally provided in the smartphones were missing. Microsoft scraps its European launch of Kin mobiles. It strongly feels the heat of competition by Google and Apple. The launch of Apple’s iPhone -4GS and Google’s Nexus One has created a great challenge for Microsoft to be in the mobile market.
Microsoft is getting a great competition from two leaders Google and Apple.
In a normal life, whenever we stuck to a word and don’t know about that, we simply Google that word and find out the information related to that. It is not related to only some words or topics; we search images, pdf files, ppt files, music files etc. We simply type some words of lyrics of a music file and then the search engine redirect the page to different sites like Songs.pk, guruji.com etc. But just think can we perform the search in the reverse order…???
Suppose one can understand English but he is not aware of Spanish or French Or any other language and he can’t understand the words of that language. He listens to a song in Spanish and liked it very much and wants to get the lyrics of that song how can he get the lyrics…??? Until and unless he doesn’t type a word of that song on the Google, he is not able to get the lyrics.
Why not there must be a feature such that I put the music file to the search engine and it gives me the result in the form of lyrics file in English as per my priority which I will set at the time of uploading the file at the search engine. One can also search the images or maps in the reverse order, the user has to upload the image file or map file and then after clicking search the relevant search results will be displayed to the user.
So, this two way interaction and search may explore the things more and provide the users more facilities online interestingly.
Socializing on the internet is the new trend of the world. Everyone is used to be socialized now through different social-networking sites like Facebook, Twitter, Orkut, MySpace etc. From politician to an actor, student to a teacher, everyone is using the way of social networking sites for the communication and interaction between each other.
The two leaders in this field Facebook and Orkut, both are making changes to their respective portals in different aspects of security, looks, consistency etc. to lure the users. Facebook is worldwide used social networking site which topped the list of most visited and used site recently. Google has recently launched a new feature ‘Buzz’ to its Gmail users but by seeing the worldwide popularity of Facebook, Google is planning to come up with a new rival ‘Google Me’ to Facebook. Google is planning to launch its new product ‘Google Me’ which will have the feature of Google’s Orkut, Google Profiles and Buzz. This time Google has everything what it wants to compete with Facebook. Let’s see does this time Google makes its way by ‘Google Me’ …???
In the field of IT sector, the competition is burgeoning. The global IT sector players are jostling to grab the 1st spot in the competitive ambience of the technology. The two top players in the IT sector Apple and Google are in the front to feel this competition and to lead in the IT sector.
Whenever we see or hear the word ‘i’ in the technology field the first company which comes to our mind is Apple. After the inception of smartphones, Apple has come as the most emerging company to be threat to other smartphone companies by introducing its iPhone in the market. What does the mean of ‘i’ in each and every product of Apple: it stands for “individuality”. The Apple is trying to give the users to feel the individuality. On the other hand, Google being the forerunner of the mobile market introduced its Android mobile operating system and now is grabbing the market very fast. Android is getting rave reviews in the market. Recently, Google has launched its ‘Nexus One’ smartphone to grab the mobile market.
The two companies not even neck to neck in the mobile industry, they are also the biggest competitors of each other in the market capture of their browsers. Safari which is the internet browser of Apple has the 8.88% market share in the US while the Chrome, internet browser of Google, has tipped as the third fastest browser in the world and grabbed the 8.97% of the market.
The two companies are the fast growing leaders in the present IT scenario.
Both the companies are putting their efforts in different fields to grab the market share by luring the customers.
Just think of the situation when just for a single day you are not able to Google something. What will happen……???? The maximum junta using the internet even doesn’t know the proper use of search engines other than Google. Comparatively less percentage of internet users may be using Microsoft’s Bing, Russian’s Yandex, Yahoo etc. But in the search engine globe, Google has the monopoly.
If you type a single letter, the Google comes out with a list of results. It has a great database to store even everything. You can search anything at it. It provides the mathematical calculation, weather forecasting, maps and many more.
Now Google becomes a platform for many companies to earn the revenues through advertising. The companies provide their ads to Google and they earn a lot from it. Anyone from a student to a professor, employee to an employer, everyone is using the facilities of the great search engine. It is repository of the knowledge for anyone. One can get the information about anything at this platform in accumulated way. The information related to the searched word is piled at one place.
Google provides the platform for different companies to sell their product online and advertise their product. It gives the idea of using the concept of cloud computing through which users don’t need to download everything; it gives the links to the preferred address at the internet in a quick way. It is really everything for some users and companies.
Microsoft Inc. the company which has the monopoly in the computer operating system market, what may be the continuous competitive challenge for it…???
