NexRipple

Microsoft Inc. the company which has the monopoly in the computer operating system market, what may be the continuous competitive challenge for it…???

The company has increased its business by entering in the search engine, gaming applications, mobile operating system and mobile markets. The company has the monopoly in the computer operating system market but it has the threat to be toppled by other competitive companies like Google and Apple.

Recently Apple has beaten Microsoft in market capitalization as world’s second most valued company. Microsoft still lags behind Google in search engine market. Microsoft introduced its PC operating system with new versions but it still lags in the security. Its launch of Windows Vista did not meet the expectations. In the PC operating system Apple’s Macintosh provide a good security as it is hardware implemented. The search Engine guru Google is also planning to launch its operating system in the PC market.

Microsoft launched its Windows operating system for mobile. But after the launch of Google’s Android and Apple’s iOS, the Windows mobile operating system is loosing its race. Recently Microsoft launched Kin One and Kin Two mobile which lost its shine because these mobiles were only oriented towards the social networking applications and other applications which are normally provided in the smartphones were missing. Microsoft scraps its European launch of Kin mobiles. It strongly feels the heat of competition by Google and Apple. The launch of Apple’s iPhone -4GS and Google’s Nexus One has created a great challenge for Microsoft to be in the mobile market.

Microsoft is getting a great competition from two leaders Google and Apple.

Just think of the situation when just for a single day you are not able to Google something. What will happen……???? The maximum junta using the internet even doesn’t know the proper use of search engines other than Google. Comparatively less percentage of internet users may be using Microsoft’s Bing, Russian’s Yandex, Yahoo etc. But in the search engine globe, Google has the monopoly.

If you type a single letter, the Google comes out with a list of results. It has a great database to store even everything. You can search anything at it. It provides the mathematical calculation, weather forecasting, maps and many more.

Now Google becomes a platform for many companies to earn the revenues through advertising. The companies provide their ads to Google and they earn a lot from it. Anyone from a student to a professor, employee to an employer, everyone is using the facilities of the great search engine. It is repository of the knowledge for anyone. One can get the information about anything at this platform in accumulated way. The information related to the searched word is piled at one place.

Google provides the platform for different companies to sell their product online and advertise their product. It gives the idea of using the concept of cloud computing through which users don’t need to download everything; it gives the links to the preferred address at the internet in a quick way. It is really everything for some users and companies.